HISTORY OF THE HRC.
The Hard Rock Cafe was founded in London
on the 14th June, 1971 by two expatriate Americans, Peter Morton
& Isaac Tygrett, in a former Rolls Royce garage on Old Park
Lane. They thought that Europe needed a tasted down-home American
cooking and culture. At that time, finding a burger in Europe
was like looking for a crepe suzette in a New York deli. Eric
Clapton went there and was so happy that it gave them one of his
Finder guitars. A few days later, Pete Townsend from the Who sent
one of his with the following comment "Mine is worth more
than his". In 1991 the collection was 10000 items large and
worth about 10 million of dollars. The name of the restaurant
comes from a photo from a sleeve of a Doors LP showing a bar called
"Hard Rock cafe".After the opening in 71, it was soon
a magnet for all kinds: bakers,bankers, actors, musicians, old
and young; an american hang-out on European soil driven by good
old Rock'n Roll. The collection of R'n'R memorabilla was once
described by People Magazine as "The Smithsonian of Rock'n
Roll".The "Love all serve all" slongan comes from
Gandhi saying, and "All is One" from Sai Baba, Guru
of Isaac Tygrett
In 88, Isaac Tygrett sold his
half of the company (East coast USA & Europe area) to Robert
Earle who became president in 1984. HRC opened in Los Angeles
in 1982 and New York City in 1984. Robert Earle sold it again
in the early 90's to start the "Planet Hollywood" restaurants.
Isaac Tygrett is now running the House
Of Blues clubs. In summer 1996, after opening the Hard Rock
Hotel Las Vegas in 95', Peter Morton sold his restaurants to the
owners of the "East coast" HRC's, the Rank Corp., and
kept the right to use the trademark for the Hotel & Casinos.
All the HRC restaurants, including in Canada, were unified under
the same management. Some of the West Coast specialities were
included on the menu, but unfortunately, it has been homogenized
and kind of "Planet Hollywood'ed" .Most the huge and
famous specialities that made the fame of HRC have dissapeared.
No more local specialities either. There is not even a Key Lime
Pie in Key West!. That makes visiting other HRC's now boring as
it is predictable.
In 1996, the Paris restaurant was closed down by the Board of
Health for 2 weeks, because the inspection services found frozen
steaks that were stamped "from Ireland U.K.". The use
and importation of meat from the UK meat had then been already
prohibited for a few months because of the Mad Cow Disease raging
in the UK.
Love All, Serve All, Kill All.
Nevertheless, the great idea is to make you think that going there
and eating simple american food is an unforgetable experience
and is worth souvenirs that often double the food bill, and also
to turn every customer into a walking add with a logo on the chest!
This probably explains the HRC's marketing greatness.
Aren't we brought up to be consumers?
You bet we are!
Don't deny your pleasure!